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Marketing & Branding

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OPM x TMB

Welcome to The Mark Branding, now merged with Observation Point Management (OPM), where passion meets precision in the world of digital marketing.

TMB began making its mark in vibrant city of Chicago. It’s journey began with founder Ashley Rice at the Rainbow/PUSH Coalition, where she not only embraced the digital landscape but also claims to have given Reverend Jesse Jackson, Sr. a crash course in tweeting. Yes, you read that right—tweeting with a purpose.

For three impactful years, Ashley served a national nonprofit organization, orchestrating a symphony of social media strategies across five offices nationwide. But Ashley’s ambitions knew no bounds. She decided to embark on her own venture, and thus, The Mark! Branding was born.

One of Ashley’s notable projects involved collaborating with the Chicago Northside Salvation Army. In a year-long contract, she breathed new life into their brand, spearheading a digital renaissance. From creating a captivating social media presence to establishing a compelling blog, Ashley left an indelible mark on their journey.

In 2024, The Mark Branding merged with OPM to create a multi-capable firm, expanding its horizons and delivering even more comprehensive services.

But that’s not all—TMB’s prowess extends beyond nonprofits. Rice and team bring a wealth of experience from the fast-paced world of Television Media, Photography, Branding, Business creation and more.

At The Mark Branding, we don’t just follow trends; we set them. Our founder’s journey is a testament to our commitment to innovation, storytelling, and strategic digital branding. Our team is all over the nation from Arizona to Delaware and even Puerto Rico. Join us in transforming your brand into an unforgettable narrative, where every click, like, and share is a step toward success. Welcome to The Mark Branding—where your brand becomes a story worth sharing.

Make Your Mark!

After just one session, you’ll feel more in control of your brand, from start to expansion leave your let us help.

Meet Ashley

Ashley Rice is a visionary leader with extensive experience in marketing, television, and public relations. Beginning her career in fast-paced newsrooms as a reporter and producer, Ashley developed exceptional storytelling skills and a talent for crafting impactful narratives. She transitioned into marketing, spearheading innovative digital campaigns for organizations like the Rainbow/PUSH Coalition and the Chicago Northside Salvation Army, where she transformed their branding and digital presence. Her expertise spans broadcast journalism, corporate marketing, and Public Relations making her a sought-after strategist for brands seeking to elevate their reputations and connect with audiences. In 2024, Ashley merged her firm, The Mark Branding, with Observation Point Management (OPM) to create a multi-capable agency focused on strategic marketing, PR, and storytelling.

“We need to stop interrupting what people are interested in and be what people are interested in.”

Craig Davis, former Chief Creative Officer at J. Walter Thompson

plan of action

Our Services

From Business Formation, where we guide you through forming your LLC, setting up banking accounts, and registering with the state, to Brand Identity, where we help define who you are and craft a unique identity that leaves a lasting impression. Our Marketing services ensure your name gets noticed—whether through digital strategies or traditional marketing, we can guide you every step of the way or handle it all for you. Additionally, our Public Relations expertise helps build your reputation, manage your message, and connect with your audience through impactful storytelling and strategic communication. Let us help you build, define, and grow your business!

Business Formation

One step ahead

We can help you start your business the correct legal way from forming your LLC to getting you help to set up your banking accounts, registered with the state and more!

Brand Identity

And Public Relations

Whoooo are you? No, we’re not a caterpillar but that question is much needed when you’re forming your brand and making your mark!

Marketing

achieving your goals

Want your name out there? We can help, from digital to in traditional marketing, we can help guide you or even do it all for you

Overwhelmed?

Let us help!